Why Every Business In Guwahati Should Be Using Google My Business And How To Optimize It
Introduction
Have you ever googled “best restaurant near me” or “salon in Guwahati”? You are not alone. Local searches like this have become so common that we have changed how we find local services in our city. When it comes to small and medium-sized businesses in Guwahati, Google My Business (GMB) is a great way to gain visibility.
When searching for a service, the searcher will see the best options that are the closest using Google Maps or the local pack (the first three business listings you typically see). This is where a Google My Business Guwahati profile will really help narrow down the search process.
In this guide, we will discuss what Google My Business is, why it is an important tool for businesses in Guwahati, and how to optimize your Google My Business profile to help you gain visibility, increase foot traffic, and more calls and leads. We will also give actionable GMB profile optimization strategies that you can use to boost your local visibility as a business in Guwahati.
What is Google My Business?
And Why It’s Important for Local Search
Google My Business is a free tool from Google that allows businesses to create a listing, which is shown on Google Search and Maps. If a user types in “café in Guwahati” or “doctor near me”, GMB can help get your business to show up front and center.
A GMB listing consists of:
- Business name and category
- Location and directions
- Hours of operation
- Reviews
- Photos
- Website link
By creating and optimizing this profile, you improve your business visibility online in Guwahati, particularly for those searching in real time.
Why GMB is Critical for Guwahati Businesses
Key Benefits
As mobile-first searches are increasing, more customers are using GMB to decide what to eat, where to shop or where to get a service, in Guwahati.
Benefits of GMB includes::
- Get discovered in popular ‘near me’ searches. The way people in Guwahati find local businesses like yours.
- Get more calls, requests for directions and website clicks
- Show positive reviews that can help you earn trust from future customers
- Showcase your pictures, your offers and your updates that keep your audience engaged
- See insights on how customers found your listing, what actions they took and where they were coming from
If you are doing local SEO in Guwahati, having a well-managed GMB listing, can be a game changer for your business.
Real-World Examples in Guwahati
Take the example of a local restaurant, Spice Bowl Guwahati, with a fully optimized GMB profile as an example: they have professional food images, they respond to all reviews, they update weekend specials, and they have updated hours. Thus they are showing in the top 3 results for “family restaurant in Guwahati”.
Now let’s compare this to a similar type restaurant in the surrounding area with no images, outdated hours, and no reviews. They barely show up in local results.
Short Testimonial:
“We optimized our GMB and saw a 40% increase in call volume within one month!” – Rina Das, Owner, Guwahati Fashion Hub.
Also Read About :- How to Grow Your Truck Transport Business In Assam
How to Set Up a GMB Profile
Step-by-Step Instructions
- Go to https://www.google.com/business/
- Sign in with your Google account and press “Add your business”
- Type in your business name, business category (bakery, clinic, etc) and address
- It’s highly suggested that you add your contact information, hours of operation & link to your website so customers can easily contact you.
- Choose a verification method – normally through postcard, phone, or email
- Your listing will go live on Google once verified
That’s how easy it is to list your business on Google in Guwahati!
How to Optimize Your GMB Profile
10 Key Optimization Tips
These are the best practices to take your GMB profile further with search:
- Use a clear business name; and include a location keyword (ex: “ABC Travels Guwahati”
- Add high-quality images of your business, your team, and your products
- Complete each section: services, hours, attributes, products, FAQs, etc.
- Post updates / offers / events weekly to keep followers engaged
- Postively ask and respond to customers’ reviews consistently
- Turn on messaging to allow customers to communicate with you directly
- If you do delivery or remote work; be sure to state your service areas to gain more exposure and access local customers
- Use the FAQs section so you can answer common customer questions
- Track and follow Google’s Insights so you can learn and optimize your strategy
- Add links to your website, scheduling form, or ordering page
These steps are crucial when it comes to taking your local business marketing in Guwahati to the next level and building sustained credibility.
Common Mistakes to Avoid
A lot of businesses in Guwahati miss out on GMB’s advantages by making mistakes that could easily be avoided:
- Using different business names, or different phone numbers, across platforms
- Not engaging with customer reviews or not responding to customer reviews
- Not changing holiday hours or contact information
- Not verifying the listing (which renders it invisible)
Avoiding these pitfalls allows you to keep your profile accurate and trustworthy.
GMB vs Website – Why You Need Both
Some business owners have been asking if they still need a website if they have GMB. The answer is you need both.
- Use Google My Business for easy discovery, directions, and immediate, instant engagement.
- Use your website for additional details, blogs, booking forms like Acuity, Service pages, and search engine optimized content.
Both are part of your online presence combined to attract and convert customers.
Conclusion
In Guwahati’s rapidly expanding local market, an optimized Google My Business profile isn’t optional—it’s mandatory. It improves your visibility, establishes legitimacy and lets potential customers discover and connect with you.
Don’t waste time—claim, verify and optimize your GMB listing without delay.
