Digital Marketing for Event Planners in Guwahati: A Complete Guide
Planning events is a creative and fun experience. However, to ensure your event is filled with happy guests, you will need more than just good food and decor. You need to let people know about your event, and digital marketing has proven to be an imperative way to reach the right audience, build trust, and get more bookings.
Whether you are planning weddings, birthday parties, corporate events, exhibitions, or musical nights, the complete guide will help you learn how to promote your event planning services in Guwahati through digital marketing.
Why Digital Marketing Matters for Event Planners
Event planning is more than just flowers, lights, and contacting vendors. It’s about building a brand, and shining a spotlight on yourself to gain attention from the right clientele.
Here are just a few of the many ways digital marketing impacts event planners:
- Reach a targeted audience: You can use platforms like Facebook, Instagram, and Google to showcase your services in finding an event planner to people in Guwahati.
- Build trust: By showing reviews, testimonials, and images from past events, you are instilling trust from prospective clients in the quality of your services.
- Get bookings online: You are able to gather leads or bookings via your website or WhatsApp.
- Increase event sign-ups: With well-constructed landing pages and forms, you can get more people to register for your events.
- Engage your audience: You can use many digital marketing tools prior, during, and after events to engage your audience.
Digital marketing allows event planners to establish and differentiate themselves from competitors, which is especially valuable in a competitive market like Guwahati.
Top Digital Marketing Strategies for Event Planners
We will now look at the best digital marketing tactics for event planners in Guwahati to follow to grow their business and book more clients.
1. Build a Stunning Website or Landing Page
Your website is the first thing people will see about your business online and that’s it, the digital business card for your business! A good website is the way to earn trust, show work, and make it easy for clients to contact you.
Your website should be:
- Mobile-friendly: The majority of users visit websites on their phones, so your website should look good and work well on all screens.
- Fast-loading:If your website is taking too long to load, users will automatically leave.
- SEO optimized: Ensure you are using keywords so your website appears to people searching for event planners on Google.
- Have a contact or booking form: to make it simple for potential clients to contact you.
Ensure your website includes:
- Photos and videos from previous events
- Reviews from happy clients
- A blog section with helpful tips
- Information on services and pricing (if possible)
If you prefer not to have a full website a simple landing page is good too as a way to gather leads.
2. Local SEO for Event Services
Local SEO gets your business to show up on local searches by potential customers looking for event or travel services. For event planners in Guwahati, this is especially important.
Firstly, create a Google Business Profile for your planning business, or simply update your Google Business Profile:
- Include your business’s address, phone number, and hours of operation
- Add a good description of your business
- Add local search keywords, such as;
- “Wedding planner in Guwahati”
- “Birthday party planner in Guwahati”
- “Event planner near me”
- Add pictures from your events
- Encourage your clients to add Google reviews
List your company in local directories and utilize maps so clients can easily find you easily.The more you can get local visibility, the more inquiries you will get.
3. Social Media Marketing
Social media is where your clients, memorably, your customers spend a lot of time. Platforms such as Instagram, Facebook, and LinkedIn are the best platforms to promote your event planning business.
What to Post:
- Better behind the scenes video of event setups
- Short video (Re workouts ) of touching event moments
- “X” days or hours countdown post prior to the event
- Client testimonials
- Everything including tips or checklists
- Don’t forget about using stories, reels, and posts as I have suggested to engage your audience and it is Anders great tracking methods
Instagram and Facebook ads can also be executed targeting people in Guwahati who have got engaged or are planning some type of event.
Use hashtags and tags – humble as :
#Guwahati Event Planner
#WeddingPlannerAssam
#EventOrganizerGuwahati
This will also need to help new people find your brand.
4. Google Ads and Facebook Ads
Organic marketing is fine but paid ads will deliver results quicker. If you want inquiries quickly, then paid ads make sense. Here is what will do:
- Run Google search ads when any one searches “wedding planner in Guwahati”
- Run Facebook or Instagram lead-generation ads to capture mobile or email addresses
- Promote specific services such as:
- Birthday Party Packages
- Wedding Decor On A Budget
- Corporate Event Organizing
- Run retargeting ads to remind potential clients that are aware of you but have not booked you yet after visiting your site.
- Remember to include sharp images or videos, short text (even better when it’s a video), and a strong call-to-action like “Book Now” or “Get Quote.”
- Be sure to use geo-targeting to only target audiences in or around Guwahati, which will save you money and give you better results.
5. Email & WhatsApp Marketing
Once you capture leads from your website or social media, you can make contact with them via email or WhatsApp marketing.
You will collect their emails and phone numbers through your forms and then you can send:
- Reminders about upcoming events
- Special offers and discounts
- Invitations to events
- Brochures and pricing
- A thank you note after bookings
WhatsApp marketing has become a very popular form of communication. You can also set automated replies to questions about your services. For example:
- Send wedding packages instantly
- Send pdf brochures
- Confirm bookings
This makes it easy and quick to communicate and provides the confidence people expect and want.
6. Content Marketing & Blogging
If you create informative content, you will establish yourself as a valuable resource that people can put their trust in, as an event planner. This will also help you establish better online brand authority with SEO.
You can write blogs like:
- Top 10 Wedding Venues in Guwahati
- A Step-By-Step Guide to Planning a Corporate Event
- Checklist Before Hiring an Event Planner in Assam
These blogs will either help people searching online for information or help them contact you for their future event.
Keep the language simple and use local keywords in every blog. Post blogs on a regular basis as well as convert to social media posts, or reels, or convert to video.
Content builds long term trust and improves your rankings on Google.
How DBPS Media Can Help Event Planners Grow
Implementing all the strategies above takes time and skill. Most event planners are busy executing events, so they may not have a lot of time to execute digital marketing. That is where DBPS Media comes in.
We specialize in digital marketing for event planners, and we know what works well to use in Guwahati.
Here is how we help event planners grow:
✅ Website Design & SEO
We design mobile websites that are fast loading and designed to rank well on Google, utilizing keywords that people in Guwahati are searching for.
When we design a website for you, we create contact forms, image galleries, event highlights, and everything else needed to convert the website visitor to a lead!
✅ Social Media Management
We manage your Instagram, Facebook, and LinkedIn pages, creating stunning posts, reels, and stories that highlight your work beautifully.
We also run promotions, ads, and posters, and monitor the promotional items to ensure you receive more leads and engagement results.
✅ Lead Generation Ads
We run intelligent Facebook and Google ads which are designed to generate real inquiries to your inbox from clients looking for your services. These ads will be targeting people in Guwahati who are in need of an event planner and are actively looking for those services.
✅ Google Business Optimization
We make sure that your Google profile is complete and optimized. We upload your photos, respond to reviews and use keywords to ensure you are found first on Google with local searches.
✅ Content & Blog Strategy
Our team will write blogs that are SEO optimised and informative. These blogs will rank you on Google and begin to show your online reputation as a competent event planner. We also help you share blog content on your social media.
✅ WhatsApp Automation
We set up tools for you that you can use to send automated replies on WhatsApp. Whether you want to send pricing information, brochures or to remind guests about their event, we can set up automation tools that save you time and improve your communication capabilities.
💡 Final Thoughts
You have to be creative as an event planner, but an event planner needs skills once again, and having an event planning business takes time but little time if you can find the sweet spot in digital marketing – show your creative skills to the right clientele.
You can one-up all of Guwahati’s event industry – with a great website, active & informative social media, successful advertising and great relevant content.
Are you ready to grow your event planning business online?
