Franchise vs Independent: What Works Best in Guwahati’s Market?
The impressive growth in Guwahati and various established sectors is attracting Indian companies and foreign nationals to invest in India. Low-cost spaces, resources, and easy access to places are making Guwahati a lucrative destination for trade and prosperity. It’s easy to network in Guwahati for businesses in every sphere.
- Retail Sector:- The brand awareness and presence of top brands has reached even to tier II and tier III cities, thus over the years there are various retail outlets that have flourished adhering to the needs of electronics, apparel or any other purchases.
- Cyber-Security:- Not just the present, but the companies have already established the mark in artificial intelligence, cloud computing and cyber-security.
- Educational Institutes:- The natural habitat,man made advancements and good transportation systems has given the way to educational institutes to set up the base here in Guwahati. There are state-of-art institutes that develop the best skills amongst the students.
- Pharmacy:- Over the period of time, the utility products are being consumed at the maximum level. A lot of start-ups and successful mid-size business entrepreneurs are trying to penetrate this business.
- Packaged foods:- The demand for fast-moving packaging goods is growing rapidly. To captivate the markets, the big known brands and startups are using the best ever strategies that scales up businesses. If you could choose a franchise model in this segment because the independent business model will require you to acquire all the righteous permissions from the governing law.
Also Read About :- Top 5 Low-Investment Business Ideas That Work in Guwahati
What are the unique business ideas that entrepreneurs can use in starting up businesses in Guwahati?
Personalized souvenir shop (Online & Offline)- Considering the fact that Guwahati is known for its handicrafts and specific food items, starting up with personalized souvenir shops will surface a new edge of creativity. You could go for franchise or independent models as per your business goals and objectives.
Affiliate marketing:- It’s a different experience to promote other company products. In affiliate marketing, the innovator has to market the individual or business products on different internet channels. The more engagement there are higher the chances of earning commissions.
Agriculture Spectrum: Guwahati and its neighbouring places have always been a point of interest for farming. The Agriculture industry in Guwahati has always been a plus point. The booming urge of exporting chillies and other plantation requirements always allows entrepreneurs to operate at low costs with high end profits. You could also include the subsidies provided by the government.
Fitness center:- A lot of youth are focussing towards health and fitness. It would be just the right time to invest in fitness centers either through franchise models or independent structured business models. As the tourist spectrum is all time high the fitness collaborators or individuals can look forward to open spa centres, meditation centres and much more. The investments could be a little higher but even the profits too will surely not disappoint the operators.
The prime question: Which model is best for flourishing business in Guwahati? Let’s have a look at the Franchise vs independent model business modules.
- A perspective of Urbanization with the Independent business model: Guwahati is a perfect blend of rich culture and urbanization..Setting up businesses in Guwahati with an independent model will bring in creativity and autonomy to make better business decisions.
- Options to explore untapped markets with franchise based model: There are many areas of Guwahati that have remained to be underserved. If you are going for a Franchise model then you can enjoy the benefits of proven business models with standardized processes. The quicker profitability is yet another advantage of adopting a franchise business model.
- Commuting viability with the independent business models:- The higher business reach makes Guwahati most suitable destination to tap on the North Indian markets. In the Independent business models there is always higher potential of gaining profit without the element of sharing profits.
- Government support:- To increase the reach of businesses even the Government is taking all the necessary steps to promote business. If you are adopting a franchise model here you can also take the support of franchisor and consultation as and when required.
- Lower operating costs:- Compared to the rent in Metro, Guwahati has the most affordable spaces and feasible labour costs. Guwahati is also favorable for MNCs, startups or mid size businesses looking forward to expanding business in India. If an entrepreneur is with the mindset of developing high end creativity then Guwahati is a place to be. Convenient logistics costs is also one of the reasons to trade her.
- Using the power of franchise model:- Guwahati is surely a space where a lot of tourists get attracted. This destination makes it great to gain high end visibility. In the franchise model the risk factor is low, thus this advantage can be used on optimum level to gain the interest of newer consumers and be visible even for the existing consumer base.
- Lesser capital Requirement with Independent business model:- In franchise business model, the entrepreneur always has to pay the royalty fee and other protocols decided by the brand. There would always be vigilance of the franchisor. In an independent business model, the person can even flag off the business by putting in seed capital and venture into the newer areas of business.
2025 is bright and very promising for entrepreneurs looking forward to investing in Guwahati. The consideration of investment in agriculture schemes, waste management, future technology, pharma, hospitality or any sector will be fruitful. According to the nature of business, the entrepreneurs can take a call if they would like to switch to franchise or independent business models.
